Collective Conscience Application
by Team Collective Conscience
Project Description
2 out of every 3 women in the US experience street harassment at least once in their lives. For most, that one instance is not the end of it. According to Street harassment is a human rights issue because of the way it impacts the lives of harassed persons, keeping them from having equal access to public spaces and resources.

On top of this, it is estimated that about 80% of sexual harassment incidents go unreported because victims are concerned that the will not be believed or that their reporting will turn into victim-blaming.

Collective Conscience was found on the basis of addressing the social issue of sexual harassment in public spaces. Our vision is to raise awareness of sexual harassment on the streets and empower the public to take a stand by reporting cases of sexual harassment. As a result, we have developed an application that enables users to submit anonymous reports, which will be collected and presented in a crowdsourced map, made available to all users of the application. The map will help users navigate away from public areas where harassment is heavily reported, and spur the investigation of heavily reported areas in order to take steps toward stopping street harassment once and for all. We have also integrated the PinIt! Button, an IoT device that will help users report a incident as it occurs, without the overload so that they can focus their attention to the stressor at hand.

Lean Canvas

The lean canvas above was created to model the Collective Conscience business plan. The artifact enabled our team to brainstorm and consolidate our plan of action by identifying proposed solutions, methods of implementation, success criteria, as well as other considerations that my potentially lead to the success or downfall of our application.

Value Proposition

The value proposition shown above was created to illustrate the interaction between the user and the proposed product. Specifically, the artifact above addresses the needs, pains, and use cases of users as well as how the product aims to address the aforementioned. This artifact ensured that the product our team was developing kept the user at the center of the journey.

User Journey Map

The user journey map provided above truly places the user at the center of the development of the application. The map follows a user named Emily and her thoughts and actions through the process of recognizing, responding, reporting, and recooperating from an encounter of street harassment. The journey outlined in the artifact pulls from victim testimonies.

ERAF Diagram

The ERAF diagram was a research method implemented to ensure that all features of the application are connected and integrated in a strategic manner. This ensures all resources provided throughout the application are readily available to the user for a more effective experience.


The images displayed above are a sample set of the mockups for the entire application. They detail the input process users are presented with at the time of reporting.

View the Collective Conscience application prototype used for user testing HERE.

Project Details