The lean canvas above was created to model the Collective Conscience business plan. The artifact enabled our team to brainstorm and consolidate our plan of action by identifying proposed solutions, methods of implementation, success criteria, as well as other considerations that my potentially lead to the success or downfall of our application.
The value proposition shown above was created to illustrate the interaction between the user and the proposed product. Specifically, the artifact above addresses the needs, pains, and use cases of users as well as how the product aims to address the aforementioned. This artifact ensured that the product our team was developing kept the user at the center of the journey.
The user journey map provided above truly places the user at the center of the development of the application. The map follows a user named Emily and her thoughts and actions through the process of recognizing, responding, reporting, and recooperating from an encounter of street harassment. The journey outlined in the artifact pulls from victim testimonies.
The ERAF diagram was a research method implemented to ensure that all features of the application are connected and integrated in a strategic manner. This ensures all resources provided throughout the application are readily available to the user for a more effective experience.
The images displayed above are a sample set of the mockups for the entire application. They detail the input process users are presented with at the time of reporting.
View the Collective Conscience application prototype used for user testing HERE.